Hello, world! We are excited and proud to announce we’ve rebranded to Catalyst.
The vision behind naming our project Properly came from our participation in the Chainlink Hackathon. We initially wanted to design a platform for creating synthetic real estate derivatives for localized market investments. With time, our idea evolved to create synthetic NFT derivatives, introducing a much-needed financial tool that will revolutionize the NFT market. Since the name Properly still worked, we maintained it through the hackathon.
But as our protocol grows and transforms, so must our brand. We don’t want a brand that just works, we want something that emphasizes our core vision. Catalyst is the culmination of everything we want to accomplish.
Inspiration for Catalyst
Our goal is to take the fragmented NFT market and be the catalyst that will increase the rate of reaction leaving behind a more stable NFT asset class. The design elements used throughout our branding are a representation of this, each shape and form colliding to create a more stable element.
The evolution to Catalyst took a lot of time and thought on the core principles of what we wanted to build here. We want to create something totally new, take all of these separate NFT markets to bring them together forming individual tools and assets that will benefit the entire ecosystem. By becoming the catalyst in this situation we will speed the rate of adoption for NFTs as a legitimate asset class.
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